Resume
Michael Wang | (909) 538-2506 | Culver City, CA
Experience
Influencer Campaign Coordinator - BENlabs | June 2021 - May 2023
- Coordinated and executed over 50 large-scale influencer campaigns on Twitch, YouTube, Twitter, and TikTok utilizing influencer statistics with title-relevant concurrent viewership
- Drove Overwatch 2 launch campaign to Twitch top 5 at over 2M concurrent viewers for a 6 week period using a budget of $10M for 50 different creators
- Successfully drove the Destiny 2: Lightfall launch campaign to exceed 10 million views, leveraging a budget of $1.2M allocated among 26 content creators
- Drafted over 100 concise briefs using branded media guidelines to ensure client satisfaction and clear communication between talent and brand partners
- Negotiated with micro and macro creators using budgets ranging between $30K to $10M to produce social media posts, livestream content, and short and long-form videos
Marketing Strategy Intern - Full Restore | January 2020 - May 2021
- Increased Instagram followers from 75 to 3,000 over the course of 6 months through original social media content and paid marketing campaigns
- Coordinated partnerships with ATK Gaming, UCSD Esports, and ProbablyJacob to reach 5,000 impressions across Facebook, Twitter, and YouTube
- Wrote and published website articles and product copy for 7 products with a focus on approachability and comprehensive delivery of product information
Social Media Intern - RebootUSA | September 2019 - June 2020
- Designed graphics advertising in-house events such as tournaments, game-additions, and promotions reaching an audience of 2,000
- Maintained social media presence and managed brand website to provide customer service with a focus on retention and loyalty
- Coordinated four Teamfight Tactics tournaments and two Fortnite tournaments to foster local gaming community and improve long term brand recognition
Education
B.S. Sociology - September 2017 - July 2021
Creative Director - UCSD Esports | March 2020 - August 2021
- Lead committee of 6 student officers to generate graphics, team branding, social media content, partnership pitch decks, and new team jersey
- Collaborated with other UCs on the UC Esports Invitiational 21' which increased UCSD Esports' Twitter followers from 200 to 1,500
Partnerships Director - Triton Gaming | January 2019 - April 2020
- Coordinated corporate sponsorship outreach to companies including Nvidia, Corsair, Aorus, and NZXT to provide PC setups, peripherals, and sponsored social media content for several live events including the Triton Gaming Expo 19' which reached 2,000 attendees
Skills
- Adobe Creative Suite
- Microsoft Office
- Influencer Marketing Hubs (Sullygnome, Tubular, etc.)
- Cross-functional partnerships
- Social Media Management
- Branding and Presentation
Interests
- Esports (Valorant, CS:GO)
- Gaming (Fallout: New Vegas, Bloodborne, Hunt: Showdown)
- Philosophy (The Stranger by Albert Camus)
- Literature (Blood Meridian by Cormac McCarthy)
- Film (Blade Runner 2049)
- Marketing Design (80s Porsche 911)