Resume
Michael Wang | (909) 538-2506 | Culver City, CA
Experience
Operations Specialist - Bytedance TikTok | March 2024 - Present
- Strategized and executed branded campaigns for Minecraft, Fortnite, CODM, and Black Myth: Wukong, achieving a 128% revenue increase and a 245% increase in average concurrent viewership for participating creators
- Partnered with global product teams to execute in-region go-to-market launches for LIVE Match, Co-host, Creator Teams, Scaled LIVE Rewards, and Gaming Incentive Program LIVE features increasing adoption rate by 67%
- Identified creator recruitment obstacles and overhauled creator lifecycle SOP, increasing onboarding conversion rate by 250% and contributing $162K+ in revenue and 7,612 watch hours within 3 months
- Created the Discord SOP for all of TikTok LIVE and short-video while managing a 700 member creator community, implementing automated ticket support, and increasing server adoption rates by 86%
- Initiated and coached team-wide adoption of Hubspot as a secondary CRM to document creator profiles, track project stages, and streamline communications to optimize creator management workload by 30%
Influencer Campaign Coordinator - BENlabs | June 2021 - May 2023
- Coordinated and executed over 50 large-scale influencer campaigns on Twitch, YouTube, Twitter, and TikTok, driving title-relevant concurrent viewership and maximizing campaign ROI
- Drove Overwatch 2 launch campaign to Twitch top 5 rankings with over 2M concurrent viewers in a 6 week timeline utilizing a $10M budget across 50 creators
- Leveraged a $1.2M budget to collaborate with 26 creators on Destiny 2: Lightfall’s launch campaign, exceeding 10M views on YouTube and surpassing viewership goals by 48%
- Outreached, negotiated with, and secured micro and macro-sized creators using budgets ranging from $10K to $10M to produce social media posts, livestream content, and short and long-form videos for various gaming titles
- Drafted over 100 campaign briefs using branded media guidelines to ensure deliverable fulfillment, smooth campaign progression, and help talent exceed brand expectations
Marketing Strategy Intern - Full Restore | January 2020 - May 2021
- Increased Instagram followers from 75 to 3,000 in 6 months with engaging content and targeted paid campaigns
- Secured no-cost partnerships with with ATK Gaming, UCSD Esports, and content creators to promote product, generating over 5,000 impressions across Facebook, Twitter, and YouTube
- Wrote and published website articles and copy for 7 products focusing on accessibility for gaming audiences
Social Media Intern - RebootUSA | September 2019 - June 2020
- Designed graphics advertising in-house events such as tournaments, game-additions, and promotions reaching an audience of 2,000
- Maintained social media presence and managed brand website to provide customer service with a focus on retention and loyalty
- Coordinated four Teamfight Tactics tournaments and two Fortnite tournaments to foster local gaming community and improve long term brand recognition
Education
B.S. Sociology - September 2017 - July 2021
Creative Director - UCSD Esports | March 2020 - August 2021
- Lead committee of 6 student officers to generate graphics, team branding, social media content, partnership pitch decks, and new team jersey
- Collaborated with other UCs on the UC Esports Invitiational 21' which increased UCSD Esports' Twitter followers from 200 to 1,500
Partnerships Director - Triton Gaming | January 2019 - April 2020
- Coordinated corporate sponsorship outreach to companies including Nvidia, Corsair, Aorus, and NZXT to provide PC setups, peripherals, and sponsored social media content for several live events including the Triton Gaming Expo 19' which reached 2,000 attendees
Skills
- Adobe Creative Suite
- Microsoft Office
- Influencer Marketing Hubs (Sullygnome, Tubular, etc.)
- Cross-functional partnerships
- Social Media Management
- Branding and Presentation
Interests
- Esports (Valorant, CS:GO)
- Gaming (Fallout: New Vegas, Bloodborne, Hunt: Showdown)
- Philosophy (The Stranger by Albert Camus)
- Literature (Blood Meridian by Cormac McCarthy)
- Film (Blade Runner 2049)
- Marketing Design (80s Porsche 911)